Why Is Automotive Glass So Special?

Automotive glass is a remarkable material. This fascinating material has to go up against the environment and its forces in order to keep you safe. It is manufactured in a special and particular way so that it provides maximum safety and security to you and your automobile. So why is automotive glass so special?Automotive glass is made in two different ways depending on where it is placed in the car. Your windshield is made out of what is known as laminated glass. It goes through a meticulous design process to ensure that it is secure and resistant to its environment.It is made through a combination of two pieces of glass that are fitted on either side to a substance known as polyvinyl butyral or PVB. Once the laminated glass sandwich has been arranged it is completely sealed with pressure rollers and then continually heated. This process allows the PVB to be mechanically and chemically bonded to the glass.This layer of polyvinyl butyral is what makes auto glass stronger. The bonding process of PVB to the glass means your windshield is much more resistant to impact damage because the PVB absorbs the transfer of energy. It also improves the visibility and clarity of the glass by deflecting up to 95% of the ultraviolet rays that strike your auto glass.The innovative and secure design of laminated auto glass means it performs two absolutely vital tasks for your automobile. First, it allows for the safe and correct deployment of the safety airbag on the passenger’s side of the car. Unlike the driver’s side airbag, the passenger’s airbag will collide with the windshield when it is deployed. The laminated glass withstands the forces of collision with an unbelievably fast and powerful airbag in order to protect the passenger.Another vital job for the laminated glass windshield to perform is adding strength and durability to the roof of your automobile. In the event of immense pressure being thrust on the roof of your car, the windshield contributes a considerable amount of strength to prevent the roof from caving in and harming the occupants of the car. Without this support, the roof is a much higher risk of severely buckling and injuring the driver and passengers. It also provides more obvious functions like wind resistance, light deflection and preventing occupants from being ejected from the vehicle in a crashWhen you consider the constant stress and demand that your automotive windshield is under, it becomes apparent just how important it is to repair or replacement your windshield if it becomes damaged. If you notice a crack or chip in your windshield, then you should seek the help of auto glass repair and replacement professionals.They will be able to assess the damage done to your windshield and give you advice on the best solution available to fix the problem. Automotive glass repair is considerably cheaper and less time-consuming than automotive glass replacement, so the earlier you deal with the problem the better.

Automotive Social Media

Together with the modernization of our civilization are the changes on the way people communicate. Social media has become part in human communications since the birth of Internet. For this reason, social media continues to generate interest in any form of businesses including automotive industry.Automotive social media is a valuable automotive dealership marketing strategy, which aims to sell more cars and boost profit. Facebook and Twitter are probably the most used social media sites in businesses, and making your own account in these sites is very important. You can reserve your brand, advertise and as well as communicate with your potential customers, making your business more accessible to people. It also enables you to receive direct feedbacks regarding your business. If customers are saying negative things, then you have the chance to respond and give them clarifications.Ford is the out front in using automotive social media; in 2009 Ford spent roughly one-quarter of its marketing dollars on digital and social media. This was more than double the amount spent by its competitors. James Farley and his team launched the Fiesta Movement. They posted 11,000 videos, 15,000 Twitter messages, and over 11 million social networking impressions as part of an American Ford Fiesta prelaunch social media campaign.As a result, 4.5 million YouTube views, 3.5 million Twitter impressions, and 80,000 “hand raisers” who asked to be kept up to date on the U.S. launch of the Ford Fiesta. Ford’s use of automotive social media, interests many companies like BMW, Mazda and Honda, which are making strong effort in employing it.Twitter tweets are useful in all your announcements, advertisements, trivia, sales and discounts for your customers. Twitter has been recently use by Volkswagen Polo in their new promotions. Volkswagen started a competition on Twitter as a way to promote and publicize the new VW Polo, which is also 1st prize in the competition. Each time you write a tweet using the correct hashtags, you will increase your chances of winning the VW Polo. This is such an excellent strategy to attract customers via automotive social media.Facebook provides any businesses to start your own fan page and build it up in your local community to get enough likes to be known to your customers. Through posts and pictures people will notice and be interested in your advertisements and promotions.It is also great to post videos in YouTube to communicate and attract the curiosity of your potential customers. Posting videos is free, that becomes less expensive compared to costly advertisements in TV and radio.